A branch of Germany's leading financial institution Deutsche Bank in Berlin. Deutsche Bank is the most popular in Europe. The bank receives an average of 5.9 million searches per month/Photo: AfricanCourierMedia

Europe’s most popular banks revealed

A new data study has revealed the most popular banks across Europe. The research conducted by banking experts Finansvalp analysed 43 European countries based on how many times each Googles a term related to saving money and banking. 

The data includes 681 keywords, such as “health savings account”, “danske bank savings account”, “how to start saving money”, “nordjyske bank”, and “best bank for savings account”. 

The number of searches for each term over the last 12 months was then added to give a total for each country. This was then compared to the population to calculate the number of searches per 100,000 people. 

Europe’s top 10 most popular banks 

Rank Bank Average Monthly Volume 
Deutsche Bank 5,964,908 
Lloyds Bank 2,051,317 
Commerz Bank 1,676,138 
Danske Bank 1,288,480 
Rabo Bank 1,100,242 
Alpha Bank 1,070,690 
Alior Bank 1,063,633 
Kutxa Bank 839,181 
In Bank 834,275 
10 of Scotland Bank 776,034 

Deutsche Bank is the most popular, and it is not just a European bank but has a global presence. The bank receives an average of 5.9 million searches per month. 

Lloyds Bank is the second most popular. Founded in the UK, the company receives an average of receives an average 2 million searches per month. 

Commerz Bank, a private banking company headquartered in Frankfurt, is the third most popular, with an average of 1.6 million searches per month. 

Danske Bank ranks fourth with an average 1.2 million searches per month and Rabo Bank based in the Netherlands is fifth most popular, with 1.1 million searches on average per month. 

Olle Pettersson CEO and Personal Finance Expert at Finansvalp has commented on the study findings:

” Deutsche Bank is one of the world’s leading financial institutions and is particularly prominent in Europe, therefore it comes to no surprise it being the most searched. 

“Meanwhile, the cost of living in Denmark is generally high compared to many other countries, with both high wages and high taxes contributing to this. 

“Having savings is important in providing a financial cushion to cover any unexpected expenses, such as medical emergencies, car repairs, or job loss. 

“However, since the pandemic, Europeans have struggled financially and continue to, as cost of living rises across the board. 

“Reducing national debt will help maintain economic stability and encourage countries to respond more effectively to economic crisis.” 

The study also reveals which countries are trying to save money the most.

The top countries looking to save money 

Rank Country Money-related keyword searches (per 100K Population) 
1  Denmark 26,710  
 2  Iceland 14,586  
 3  Greece 14,515  
 4  United Kingdom 9,880  
 5  Germany 9,595  
 6  Norway 9,554  
 7  Netherlands 8,544  
 8  Sweden 6,763  
 9  Poland 6,549  
 10  Finland 6,289  
 11  Hungary 5,091  
 12  Estonia 4,958  
 13  Austria 4,725  
 14  Ireland 4,395  
 15  Belgium 4,228  
 16  Czechia 4,114  
 17  Switzerland 3,193  
 18  Spain 2,949  
 19  Romania 2,736  
 20  Italy 2,664 
21  Albania 2,566  
 22  Bulgaria 2,369  
 23  Luxembourg 2,190  
 24  Latvia 2,135  
 25  Portugal 2,051  
 26  Lithuania 1,682  
 27  Malta 1,399  
 28  Croatia 1,274  
 29  France 1,194  
 30  Bosnia and Herzegovina 1,028  
 31  Montenegro 922  
 32  Slovakia 783  
 33  Serbia 743  
 34  Slovenia 679  
 35  Moldova 646  
 36  Ukraine 417  
 37 North Macedonia 344 

ENDS 

Methodology 

  1. 1. 43 European countries were analysed based on how many times each Googles a term related to saving money, and individual banks.  
  1. 2. The data includes 681 keywords, such as “health savings account”, “danske bank savings account”, “how to start saving money”, “nordjyske bank”, and “best bank for savings account”.  
  1. 3. The number of searches for each term was then added to give a total for each country. This was then compared to the population to calculate the number of searches per 100,000 people. 
  1. 4. A ranking was produced for both countries, banks and money saving related search terms. 

Sources: Google Keyword Planner

This report was distributed by Journo Research on behalf of its client finansvalp.se. Journo Research operates as finansvalp.se’s Digital PR agency.

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