Bringing the rich flavours of Africa to your home in Europe!/Photo: Samis Online African Foods

Bringing African flavours to you in Europe: The story of an enterprising couple

In a world where Nigerian emigration is commonly referred to as ‘japa,’ signifying a desperate escape from a challenging environment, Olusegun and Oyetola Akande, the visionary founders of Sami’s Online African Foods, are breaking stereotypes and paving the way for a new narrative.

This enterprising couple have not only travelled abroad but have also made a remarkable impact by establishing a thriving business, UK’s one-stop Afro-Caribbean Online Superstore, that brings the rich flavours of Nigeria to the global stage.

The Nigerian diaspora has always been a significant demographic, with millions of talented individuals seeking opportunities beyond their homeland’s borders. According to recent statistics, approximately 17 million Nigerians live abroad, making up about 9% of the country’s total population.

However, the prevailing perception has often painted a picture of Nigerians leaving their homeland behind without contributing to its growth and development.

Olusegun and Oyetola Akande, the visionary founders of Sami’s Online African Foods

Olusegun and Oyetola Akande’s journey challenges this notion. Born and raised in Lagos, Nigeria, the entrepreneurial duo recognized the lack of accessibility to authentic African cuisine for Nigerians living abroad. They witnessed their fellow compatriots yearning for the familiar tastes of home, and their determination to bridge this culinary gap gave birth to Sami’s Online African Foods.

Sami’s Online African Foods is an e-commerce platform that allows customers around the world to order a wide variety of African food products, particularly Nigerian delicacies, with just a few clicks. From the iconic jollof rice to the mouthwatering suya and the aromatic egusi soup, Sami’s offers an extensive range of products that bring the flavors of Nigeria straight to the doorsteps of Nigerians living abroad.

The success of Sami’s Online African Foods has been phenomenal, resonating deeply with Nigerians in the diaspora who crave the taste of home. By ensuring the highest quality of ingredients and partnering with trusted suppliers, Olusegun and Oyetola have not only satisfied their customers’ appetites but also instilled a sense of pride and nostalgia within them.

Beyond their business achievements, the Akande’s are inspiring examples of Nigerians who have chosen to make a lasting impact on their homeland. They actively participate in initiatives aimed at empowering young Nigerian entrepreneurs, sharing their knowledge and experiences to help foster growth and development back home. In doing so, they exemplify the phrase, “Don’t just travel, make an impact.”

Their story illuminates the potential within the Nigerian diaspora to contribute to the country’s advancement, not just economically but also in shaping perceptions and breaking stereotypes. Olusegun and Oyetola Akande have proven that Nigerian emigrants can achieve remarkable success abroad while simultaneously nurturing a profound connection to their roots.

As the global landscape continues to evolve, Olusegun and Oyetola Akande’s journey serves as an inspiration to Nigerians across the world. They embody the spirit of resilience, innovation, and entrepreneurship that propels individuals to create opportunities and make a difference in the lives of others.

The success of Sami’s Online African Foods stands as a testament to the boundless possibilities that await those who refuse to be confined by limiting narratives. Olusegun and Oyetola Akande are not just entrepreneurs; they are torchbearers, illuminating a path for Nigerians everywhere to follow. Their journey encourages us all to travel, explore, and above all, make a lasting impact.

In an era where ‘japa’ may imply escape, they redefine it as an opportunity to build bridges and foster connections between Nigeria and the world.

Joshua Ewere

Visit Sami’s Online African Foods at

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