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Facebook launches campaign to support Kenya’s creative industry

Facebook and Creatives Garage launch #RealpeopleRealstories, a campaign that supports the Creative industry. Through its partnership with Creatives Garage, Facebook aims to support the creative industry in Kenya by providing a platform where they can amplify their work and inspire others

NAIROBI, Kenya, November 4, 2020/ — Facebook and Creatives Garage launched #RealpeopleRealstories – a campaign that showcases the stories of ordinary people using creativity and innovation to inspire their communities. Through its partnership with Creatives Garage, a social enterprise that works with creatives, Facebook aims to support the creative industry in Kenya by providing a platform where they can amplify their work and inspire others.

Featuring short documentaries debuted on Facebook (https://bit.ly/389lu8n), the #RealpeopleRealstories campaign showcases the stories of 10 Realpeople, hosted on http://RealPeople.creativesgarage.org, an interactive microsite where people can learn more about the campaign. In collaboration with Creatives Garage, Facebook will also offer webinars for those in the creativity industry, on audience engagement best practices, and how to monetize content on Facebook.

Commenting on the campaign, Facebook’s Communications Manager for Eastern Africa Janet Kemboi said, “At Facebook, we support and invest in various communities across the continent. One of our key roles is investing and supporting African youth with diverse creative talent. #RealpeopleRealstories aims to encourage people to share their experiences and motivate others to find solutions to everyday challenges. We are delighted to work with Creatives Garage to amplify the untold stories of ordinary people who are inspiring their communities through their work.”

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Creatives Garage Founder and Managing Director Liz Kilili welcomed the partnership saying it will help equip those in the creative industry in Kenya with the right skills to monetise their content:. “Facebook tools have been beneficial for creative and innovative talent across Africa. Now more than ever, creatives need innovative ways to share content that could provide sustainable income streams. While working on the #RealpeopleRealstories campaign, we pulled together a diverse selection of people from across the creative industry in Kenya. We’re very excited that our team of creators have been given the chance to tell these ten powerful stories. Creatives Garage is looking forward to future partnerships that will benefit the creative industry at large.”

#RealpeopleRealstories is part of Facebook’s ongoing efforts in highlighting the successes of people using its platforms. The campaign, which runs till 16 December 2020, also highlights how Facebook and Instagram help people stay connected, express themselves, and pursue goals that help build their communities.

Report distributed by APO Group on behalf of Facebook

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About Facebook:
Facebook (www.Facebook.com) is a technology company whose mission is to give people the power to build community and bring the world closer together. Our products — which include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Novi — empower more than 3 billion people around the world to share ideas, offer support and make a difference.

About Creatives Garage:
Creatives Garage (www.CreativesGarage.org) is a registered Arts Trust based in Nairobi, Kenya. It is a multi-disciplinary collective space for creatives to network, share ideas, collaborate, learn, gain market accessibility and push boundaries. Their goal is to create a thriving ecosystem that impacts investing opportunities to deliver financial and social bottom-line returns. They work with visual artists, performing artists, social entrepreneurs and tech innovators who are social change agents in our society.

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