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The Morocco Festival in Moscow is aimed at wooing the Russian market / Photo: ME

Wooing Russians for Made-in-Morocco products in Moscow

Moscow hosted the third edition of “Morocco Festival” , an event that showcased and introduced Moroccan products to Russian customers, in Moscow on 14-23 April. Organised by the Moroccan Centre for Exports Promotion – “Maroc Export”-, the fair highlighted Made-in-Morocco products such as textile, leather, cosmetics, footwear and decoration articles to target a new strategic market.

Through its rich culture, Morocco is aiming to reach the heart of the Russian consumer – a business strategy which could pave the way for Moroccan products into the vast Russian market .

Centuries of history, modernity and elegance came together to form the third edition of the Morocco Festival in Moscow at the Metropolis Commercial Centre.

The Moroccan Centre for Exports Promotion – “Maroc export” – has been organizing the event since 2014 to showcase a wide range of Moroccan products to Russian consumers.

The opening ceremony included Moroccan cultural activities, along with business networking, and provided opportunities to Moroccan exporters to promote their products.

Moroccan Ambassador in Moscow, Abdelkader Lecheheb, said: “The Russian market is very important for our country. Morocco is the second biggest partner for Russia in the Arab world and in African. This third installment is held under the banner of the diversification of our products here in Russia”.

Displaying Moroccan rich culture in Moscow to reach the heart of the Russian consumer / Photo: ME


Textiles, cosmetics, footwear, leather, and home decoration were among the products in the spotlight at this year’s edition of the festival.

More than 350 products from 33 major companies were presented over the course of the event. They were selected by the purchasing managers of the Metropolis Commercial Centre, who visited Morocco to choose the products that would be of interest to Russian consumers.

 

Strengthening trade relations with Morocco is also a point of interest for Moscow, the Minister of the Moscow City Government and Head of the Moscow City Foreign Economic and International Relations Department told Euronews that the Russian capital is looking to expand business opportunities to include more sectors.

“It is really important for the Russian citizens to be acquainted with a different culture. We think that we can share experience in the municipal technology and in the development of transport,” he said.

“Morocco is considered as one of the most stable regions in all the points of view not only security but also from economic point of view and from the protection of the investment.”

Along with the opening of the festival, some business meetings have been planned between the city of Moscow and ” Maroc export” for later this year in Morocco in order to enhance trade between the two countries.

Collins Obi with agency reports

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