Yemi Alade (3rd from left) with her management and Universal Music executives, celebrating the new deal in Paris on Monday /Photo: Yemi Alade/Facebook

Nigerian singer Yemi Alade signs deal with Universal Music Group

Nigerian Singer Yemi Alade has signed a licensing deal with Universal Music Group Africa/France.

The Universal Music Group’s West African affiliate is in partnership with Universal Music France (UMF).

Alade, one of Africa’s most creatively and commercially successful artists, through her record label signed the deal with Universal Music Africa (UMA) in Paris on Monday.

Based on the multi-year agreement, UMA would serve as the exclusive worldwide record music partner for the singer and her label, Effyzzie Music Group.

Also, UMF would serve as the international roll-out partner for the project, the agreement, which takes effect immediately, stipulates.

Alade emerged in 2009 as the winner of the popular Peak Talent Show, following her victory on the widely-seen Peak competition, following which she released her debut single “Fimisile”.

A deal with the Effyzzie Music Group yielded the 2013 international hit single “Johnny,” which was included on her debut album ‘King of Queen’ in 2014.

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The album which was a mix of reggae, R&B etc featured a number of collaborations between notable producers and guest artists like Phyno and Chidimma.

Her follow-up album, ‘Mama Africa’, was released in 2016 where she featured the singles “Do as I Do” and “Ferrari”, followed by EP of Mama Afrique in 2017.

The Afro pop singer and songwriter whose real name is Yemi Eberechi Alade, gained prominence after winning the Peak Talent Show in 2009, and is best known for her hit single #Johnny.

Alade, who became the first African female artist to reach one million subscribers on YouTube in July 2019, released her latest  song ‘woman of steel’ on 30 August.

Recently, she was featured on “Don’t Jealous Me”, a track from #Beyoncé’s soundtrack album #TheLionKing: #TheGift.

Vivian Asamoah

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