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A participant sent in this photo himself at Lake Bosomtwe, near Kumasi / © #kofi

Social media campaign launched to promote tourism in Ghana

Africa’s leading hotel booking website, Jovago, has launched its #MyGhana social media campaign promoting tourism in the country worldwide. The campaign runs on Facebook and Twitter.

To take part in the campaign, social media users are required to take beautiful pictures of any eye-catching monument, landscape or landmark; post them on social media using the hashtag #MyGhana, tag five friends and stand a chance to have them promoted by Jovago around the world. “Very outstanding posts also stand the chance of winning some great prizes,” said Jovago Ghana in a statement.

“Ghana is beautiful. There are many amazing tourist destinations here. Some are popular, others are not. Unfortunately, many international media tend to show the outside world the dark side of Ghana. A few who showcase our beautiful country also talk about the already popular tourist destinations. However, there are several other wonderful, dazzling and historic destinations in Ghana that are underutilised because many people do not know about their existence. This campaign serves us the right opportunity to change that,” said Bennet Otoo, PR manager at Jovago Ghana.

Vivian Asamoah



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