Botswana Stand at the ITB Berlin in 2016. The country has been exhibiting at the global fair every year since 1984 to make people around the world aware of its special attractions / Photo: ITB Berlin

World’s leading travel trade fair holds in Berlin

The International Tourism Bourse (ITB) Berlin is back as a physical event after a three-year absence caused by the coronavirus pandemic. It will hold from 8 to 12 March on the Berlin Exhibition Grounds ICC. In 2020 the ITB Berlin did not take place. And it took place entirely as virtual events in 2021 and 2022.

ITB Berlin, the world’s leading travel trade show, is expected to attract about 10,000 exhibitors from 181 countries and 160,000 visitors.

Countries, cities and regions, tour operators, airlines, online booking portals and hotels, and many other service providers present their products and services at the global fair.

African exhibitors will be found in The Africa Halls (20 and 21).

ITB Berlin Convention, a conference accompanying the fair, features leading international speakers – discussions and lectures on the latest topics. Scholars and experts will provide in-depth accounts and tourism professionals will relate their practical experiences on various issues relevant to the travel industry.

Femi Awoniyi

For more information please visit www.itb-berlin.com

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