The just concluded ITB Berlin 2025, the world’s leading travel trade show, underscored the resilience and innovation driving the global tourism industry amid ongoing challenges. From 4 to 6 March, the event welcomed 100,000 attendees, 87% of whom were international participants and featured 5,800 exhibitors from 170 countries. This year’s showcase reaffirmed ITB Berlin’s status as the premier meeting point …
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