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Tanzania’s stand at the 2019 ITB. Africa will be represented by hundreds of exhibitors like usual at the 2020 event /Photo: © TAC/Stephen Puni

World’s leading travel trade fair holds in Berlin

The International Tourism Bourse (ITB) Berlin will hold from Wednesday to Sunday, 4 to 8 March, on the Berlin Exhibition Grounds ICC.

ITB is the world’s leading travel trade show. Last year, the event attracted a total of 10,000 exhibitors from 181 countries and 160,000 visitors.

Countries, cities and regions, tour operators, airlines, online booking portals and hotels, and many other service providers present their products and services at the global fair.

Oman is the official partner country of ITB 2020. At the opening ceremony on the eve of the event, the sultanate will take the audience on a tour of its multi-faceted 5,000 year-old history.

African exhibitors will be found in The Africa Halls (20 and 21). The organisers have announced that several African countries are occupying larger stands this year. These include Namibia, Togo, Sierra Leone and Mali.

ITB Berlin Convention, a conference accompanying the fair, features leading international speakers – discussions and lectures on the latest topics.

Scholars and experts will provide in-depth accounts and tourism professionals will relate their practical experiences on various issues relevant to the travel industry.

Femi Awoniyi

For more information please visit www.itb-berlin.com

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